The fallacy of the BIG IDEA …
On many occasions, I’ve been approached by friends, associates, acquaintances, who want to know what the “secret sauce” is for building a great business. Most of the time, the questions center around “how do I come up with the one, big idea?”. I’ve come to the conclusion that most people who think that they would like to become entrepreneurs, don’t end up doing so because they waste so much
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